Brands
A clear reason someone should choose you, and an identity your team can work from. Not a file to admire.
Founder, CEO, Brand Builder & Growth Strategist
MinaNasser
Building brands designed to be recognized, remembered, and built to last.
About
I build brands, businesses and growth systems — and I run them. My work began in medical laboratory science, moved into pharmaceutical and digital marketing, and grew into building companies end to end: positioning, identity, customer experience, acquisition and the systems that hold all of it together.
I am not an adviser who gives an opinion and leaves. I start companies, run them, and carry the outcome of every decision in them. What I teach in the Academy is what I use in my own work.
View allWhat I build
Four things I work on
Business & Growth
Pricing, offers, the path to purchase and the rhythm behind them. I work on the numbers the business actually runs on.
Healthcare & Pharma
Clinics, pharma and medical products. A regulated market where trust is the product itself.
Digital Products & Systems
Storefronts, dashboards and internal tools. The systems that let a small team run something far larger than itself.
Ventures
Companies I build and run
HXR
HXR
Founder & CEO
Human Experience & Results — a marketing and brand-growth company building distinctive identities, human-centered experiences and scalable growth systems.
ESMO PHARMA
ESMO PHARMA
Founder & CEO
A modern beauty and personal-care company inspired by Egyptian heritage.
InstaSlim
InstaSlim
Founder
A health, wellness and weight-management commerce platform making trusted products more accessible.
Selected work
Execution, not decks
Growth System
From startup to a brand with a sales system
Supplements brand
A supplements brand still finding its footing. Six months and EGP 180,000 of ad spend later: 1,562 orders and EGP 2,339,019 collected — a 13x return.
Healthcare Marketing
From four bookings a day to forty — in two years
IVF & ICSI clinics
IVF and ICSI clinics. In two years: from four bookings a day across two clinics to forty across four — from two per clinic to ten.
Healthcare Marketing
From one clinic in Kafr El Sheikh to fourteen branches in three years
Nutrition & weight-management clinics
A nutrition and weight-management doctor who started with one clinic in Kafr El Sheikh. In three years, fourteen branches — including Sheikh Zayed, Tagamoa and Mivida, and one in Jeddah.
Academy
MINA Academy
The systems behind building and growing real brands — taught from businesses I actually run.
Coming soon
Coming soon
Coming soonBy the numbers
- 13x
- Return on ad spend
- EGP 2,339,019 collected from EGP 180,000 in ads — every sale, website and DMs, came from advertising
- 10x
- Daily clinic bookings
- IVF clinics · 4 a day to 40 · two years
- 1 ← 14
- Clinic branches
- Three years · Kafr El Sheikh to Jeddah
- 2.34M ج.م
- Cash collected
- 6 months · website and DM orders together
Have an idea? Let's build it.
Tell me what you are building and where it is stuck. If I can help, I will say how.